GLOBAL FOUNDING PARTNER
Highest platform-wide relationship across ABA International, priority markets, flagship events, media and leadership experiences.
DISCUSS THIS LEVEL →LOADING THE ABAOne legacy. One league. One world.
ABA INTERNATIONAL · COMMERCIAL PARTNERSHIPS
PUT YOUR BRAND
IN THE MOVEMENT.
Build a measurable partnership across basketball, media, global expansion, women’s sport, youth development and community impact.
FOUNDING INVENTORY OPEN · RIGHTS SUBJECT TO AVAILABILITY AND SIGNED AGREEMENT
GLOBALNATIONALREGIONALLOCAL
PARTNERSHIP STATUSFOUNDING & LAUNCH INVENTORY OPEN
FIRST INTERNATIONAL HUBLOS CABOS · JANUARY 2027 TARGET
PACKAGE DESIGNCUSTOM RIGHTS · MARKETS · TERM
REQUEST THE PARTNER DECK →WHY ABA INTERNATIONAL
ONE PARTNERSHIP. MANY WAYS TO MATTER.
The ABA platform connects historic basketball equity with today’s U.S. league, a proposed premium national tier and an international system launching from México. Sponsors can choose the part of that story that best fits their business.
The strongest partnership will not be a logo purchase. It will be a useful fan experience, a valuable story, a market-entry platform or a community program that both the audience and the brand can believe in.
06
PARTNERSHIP LEVELS
START GLOBAL. ACTIVATE LOCAL.
Every relationship is built around a defined audience, market, term, category and set of deliverables.
PRESENTING PARTNER
Naming or presenting association with an approved league, championship, tour, showcase, broadcast series or signature program.
DISCUSS THIS LEVEL →OFFICIAL CATEGORY PARTNER
Defined product or service category with negotiated territory, term, visibility and activation rights.
DISCUSS THIS LEVEL →COUNTRY & REGIONAL PARTNER
Market-specific relationship supporting national leagues, regional hubs, events and local fan growth.
DISCUSS THIS LEVEL →TEAM & VENUE PARTNER
Community-facing assets around a club, arena, court, uniform, game day and hospitality experience.
DISCUSS THIS LEVEL →PURPOSE PARTNER
JR ABA, WABA and ABA International Cares programs connecting the brand with measurable community impact.
DISCUSS THIS LEVEL →THE CONNECTED PLATFORM
SPONSOR THE PART OF THE GAME THAT FITS YOUR BRAND.
One commercial team can coordinate rights across multiple ABA International programs while protecting category, territory and brand standards.
12
RIGHTS & ACTIVATION INVENTORY
FROM THE COURT TO EVERY SCREEN.
Final inventory depends on the selected property, market, venue, media rights, category conflicts and production readiness.
BRAND VISIBILITY
League marks, approved lockups, website placement, venue signage, press walls and campaign materials.
UNIFORM & COURT
Jersey, warm-up, coaches’ apparel, basket support, scorer’s table and playing-court opportunities where approved.
LIVE MEDIA
Broadcast presenting rights, replay, studio, podcast, highlights, graphics, branded segments and commercial inventory.
DIGITAL & SOCIAL
Homepage showcase, partner profiles, content series, team pages, email, mobile and approved creator campaigns.
EVENTS
Championships, showcases, combines, owner meetings, international summits, clinics and fan festivals.
HOSPITALITY
Tickets, suites, courtside access, guest hosting, executive networking and destination experiences.
CONTENT
Original documentaries, athlete stories, behind-the-scenes features, branded challenges and educational series.
COMMUNITY
Scholarships, school visits, clinics, health campaigns, inclusion programs and neighborhood projects.
DATA & LEADS
Consent-based promotions, fan offers, surveys, registration programs and performance reporting.
PRODUCT INTEGRATION
Equipment, travel, technology, food and beverage, apparel, automotive and service demonstrations.
B2B NETWORK
Connections with approved owners, operators, venues, tourism leaders, suppliers and international market partners.
TALENT ACCESS
Approved appearances, interviews and content with players, coaches, legends and league leadership.
ACTIVATION LAB
MAKE THE PARTNERSHIP DO SOMETHING.
Strong activation turns rights into fan value and business results. These concepts are starting points for a custom program.
OFFICIAL PARTNER SHOWCASE
THIS IS WHERE THE FOUNDING BRANDS WILL LIVE.
Only organizations with confirmed, current agreements will be displayed. Each logo will link to a partner profile or approved campaign.
Reserve a partnership conversation08
MEASUREMENT & REPORTING
DEFINE SUCCESS BEFORE THE CAMPAIGN STARTS.
Reports will use only data the platform can verify and disclose responsibly.
REACH
Broadcast, digital, social, venue and market exposure.
ENGAGEMENT
Views, watch time, clicks, scans, participation and content response.
ATTENDANCE
Tickets, hospitality use, activations and event traffic.
LEADS
Consent-based registrations, offers, inquiries and redemptions.
BRAND LIFT
Research, surveys and awareness measures when commissioned.
CONTENT VALUE
Approved deliverables, production, distribution and earned coverage.
COMMUNITY IMPACT
Participants, clinics, scholarships, volunteer hours and outcomes.
BUSINESS REVIEW
Campaign recap, lessons, renewal opportunities and next-market plan.
THE PARTNERSHIP PROCESS
FROM OBJECTIVE TO ACTIVATION.
A disciplined process protects both brands and makes execution possible across countries, leagues and teams.
08
COMMERCIAL & BRAND STANDARDS
PROTECT THE FANS. PROTECT BOTH BRANDS.
Every activation must match the law, the audience, the market and the values of the participating ABA program.
WRITTEN RIGHTS
No logo use, exclusivity or announcement without an executed agreement.
CATEGORY CONTROL
Conflicts, exclusions and protected categories are defined by property and territory.
APPROVAL WORKFLOW
Logos, copy, athletes, claims, promotions and content require documented approval.
YOUTH SAFETY
JR ABA partnerships use age-appropriate products, consent and marketing standards.
PLAYER RIGHTS
Appearances, likeness, compensation and content use require clear authority.
MEDIA RIGHTS
Broadcast, clips, music and third-party assets must be licensed for the intended use.
DATA PRIVACY
Fan information is collected only with consent, security and a stated purpose.
RESPONSIBLE PARTNERS
Categories and conduct remain subject to reputation, community and legal review.
BECOME A PARTNER
WHAT SHOULD THIS PARTNERSHIP ACHIEVE?
Tell us the business goal first. ABA International can then recommend the right property, market and activation instead of forcing every brand into the same package.
01Target audience and countries
02Business or community objective
03Preferred ABA property
04Category and competitors
05Timing and campaign length
06Planning level or in-kind value
07Hospitality and content needs
08Measurement priorities
All sponsorship opportunities, rights, categories, territories, launch dates, audiences, media inventory, measurements and pricing shown on this page are planning concepts until confirmed in a written agreement by the authorized parties. Display positions marked “available” do not imply an existing sponsor. ABA International should publish a logo only after confirming permission, the current term and approved brand assets.
ABA INTERNATIONAL PARTNERSHIPS
DON’T JUST PLACE A LOGO. HELP BUILD THE FUTURE OF THE GAME.
Basketball creates attention. The right partnership turns that attention into access, experience, growth and lasting community value.
Start the conversationREADY TO PARTICIPATE?CHOOSE YOUR ABA PATH.
THE ORIGINAL ABA · 1967–1976THE LEAGUE THAT TAUGHT BASKETBALL TO FLY.
THE FACE OF THE ABA
Julius “Dr. J” Erving
3× ABA MVP · 2× champion
Image: ABA archive
THE SCORER
Rick Barry
1969 champion · Oakland Oaks
Image: ABA archive
CHAIRMAN OF THE BOARDS
Moses Malone
Utah Stars · Spirits of St. Louis
Image: ABA archive
THE A-TRAIN
Artis Gilmore
1972 MVP · 1975 champion
Image: ABA archive
THE ANCHOR
Mel Daniels
2× MVP · 3× champion
Image: ABA archive
THE FIRST STAR
Connie Hawkins
1968 MVP · champion · Playoffs MVP
Image: ABA archive
THE CHAMPION
Zelmo Beaty
1971 champion · Playoffs MVP
Image: ABA archiveCONNIE HAWKINSROGER BROWNLOUIE DAMPIERZELMO BEATYSPENCER HAYWOODDAVID THOMPSONLARRY KENONMACK CALVIN